The Heli-Max brand is a broad line of radio control helicopters manufactured by Hobbico, Inc and distributed by Great Planes Model Distributors. The brand's tag line, "High-quality, competitively priced R/C helicopters and accessories", sums up the organizations mission and intent behind the different products in this brand.
Most of the Heli-Max products fall into the indoor and/or small-outdoor categories (Novus). The Axe heli line bumps the size up just a bit by stepping into the outdoor 400-size market. Finally the Kinetic line fills the Nitro gap in the 50-size range.